About GoalMax

Built from the game. Designed for what comes next.

Our mission is to help athletes, coaches and sports organizations perform at their best, with player safety first.

Our story

From a wearable to the whole club.

GoalMax was founded in 2015 with one idea: player performance information should be useful, and within reach of every club, not only professional players.

It started with wearable tracking. Today it is one connected system for the whole club: FLOW on the player, the GoalMax Hub, the ONFIELD app and the club dashboard, with GoalMax AI working every tracked game with the coach.

We believe coaches should coach, not become data analysts. And we are just getting started: we keep building, so follow along.

GoalMax is a product of ONFIELD Inc.

A GoalMax club celebrating a regional cup final win with the trophy

Our founder

Built by a coach.

GoalMax was founded by Reda Ahmed, a USSF C-licensed soccer coach who has coached boys' and girls' teams since 1998 at Atlanta clubs including Georgia Rush, Concorde Fire, Cherokee Impact and NASA.

Through years on the field, he saw talented young players whose chances were limited by the cost of organized soccer.

Drawing on more than 20 years of leading technology projects at Travelport and British Airways, he founded GoalMax to bring professional-level sports technology within reach of every club and every player.

That belief still guides GoalMax: Wearable sport tech for all.

Player safety

Heart rate from day one.

Between 2014 and 2018, FIFA's Sudden Death Registry recorded 617 sudden deaths and cardiac arrests among football players in 67 countries.

That is why heart rate has been part of GoalMax from day one. FLOW reads every player's heart rate with no chest strap, live every second of play, and alerts the coach when it looks abnormal.

GoalMax is not a medical device and cannot replace medical judgment, but it puts important information in front of the coach when it matters.

What we stand for

Built around the coach and the player.

One system

Device, hub, cloud and apps from one maker, working as one.

Each player's own baseline

Each player against their own baseline, their team and published benchmarks for their age and gender.

Player safety

FLOW flags a possible injury during play, and authorized staff keep every injury and recovery on record.

The coach stays in control

GoalMax AI suggests. The coach decides, with one tap.

Contact

Talk to GoalMax.

Players celebrating a win, FLOW in the GoalMax vest

Free field demo, pricing and partnerships

Tell us about your club or organization, and we will get back to you about a free field demo, pricing or a partnership.

Request a free field demo

Support

Already using GoalMax? Email our support team.

support@goalmax.net

Free field demo

Meet GoalMax on your own field.

See GoalMax working with your players, on your field, in your own training and games. The demo and trial are free. Contact us for pricing and next steps.

Request a free field demo Contact us